Grocery, local food · eCommerce
Three local farms, one basket, one delivery.
Peachy is a grocery marketplace for fruit, vegetables, eggs and bread from three family farms near the city. Shoppers fill one basket from all three farms, and the order arrives the next day in a two-hour slot. I designed the Peachy mobile app, web app and website.
The challenge
People like buying straight from local farms, but few have time to visit three of them every week. Peachy brings the farms into one shop. The product had to keep the trust of a farm stand and work like a grocery app.
Each farm grows, picks and packs its own produce. Shoppers still expect one basket, one fee and one delivery, without working out which farm sends what.
Buying food online means not seeing it first. People want to know who grew it, how far away the farm is and when it was picked.
Farms pick the morning before delivery, so orders close at 10 pm. Shoppers need to see the cut-off, their slot and how close they are to free delivery.
The approach
I built every screen around three questions shoppers ask: where is this from, when will it arrive, and what will it cost?
Each product card names its farm and rating, and every farm has its own page with its story, practices and shop. Shoppers can browse by aisle or by farm.
The next slot leads the home page, and a strip above the cart shows how much more unlocks free delivery. The 10 pm cut-off appears wherever a choice depends on it.
The basket groups items by farm and keeps one total and one delivery. One switch decides what happens if something sells out: swap it for the best match from the same farm.
In action
BROWSE AND ADD
Home opens on the next delivery slot. Shoppers pick an aisle, compare price per kilo and the farm on each card, and add with the square plus. The product page shows sizes, the farm and when it was picked.
BASKET TO DOOR
The basket groups items by farm under one total. Checkout asks for three things: address, slot and payment. After the order, a live status shows each step from the farms to the door.
ON THE WEB
Shoppers add from the aisle and see the basket panel update straight away. The basket drawer groups items by farm, checkout fits on one page with the order summary in view, and My orders shows today's delivery next to past orders to reorder.
THE WEBSITE
The website explains Peachy to new visitors: the promise and an address check on the home page, how next-day delivery works and where it reaches, the three farms, a page for new farm partners and a help centre.
I designed the Peachy mobile app, web app and website: shopping by aisle or by farm, one basket across three farms, checkout and delivery tracking, and the pages that explain how it works.
