Real estate, master developer · SaaS & Platforms
From first search to a booked unit.
Meraas is a Dubai developer behind communities like Bluewaters, City Walk and La Mer. Its sales team needed one portal to find homes for each buyer, follow them from lead to account, and book units on a payment plan. I did the product design for that portal, on desktop and mobile web.
The challenge
A Meraas sale starts with a person who is curious about a home and ends with a booked unit and a payment plan. In between, the sales team searches, shortlists, follows up and checks what is still available.
A buyer starts as a lead, becomes an account, then an opportunity. The team has to keep the same person's details, notes and chosen units in step across all three.
Meraas sells apartments, villas and townhouses across more than a dozen communities. A sales engineer needs to narrow that down to the two or three homes that fit one buyer.
A unit can only be sold once, and every booking comes with a payment plan. Before confirming, the team needs to see what is still available and what the buyer pays at each stage.
The approach
I designed the portal around the path a sale takes, so the next action is always the obvious one.
Leads, accounts and opportunities share one page layout. Each has one main action at the top: Convert to account, then Book opportunity.
Filter by project, location, type, price and bedrooms, compare up to four homes in a tray, and add any home to a lead, account or opportunity in two clicks.
Pick units from a live list where unavailable units are greyed out, then choose a payment plan. A booking summary stays beside the plans, so the total is always in view.
In action
START THE DAY
The dashboard shows how opportunities are trending, units this week against last week, opportunities waiting for approval, open service requests and the latest announcements from the team. The same view works on a phone.
NEW LEAD, FIND AND COMPARE
Amina calls about a home near the sea. The sales engineer adds her as a lead, searches Meraas homes, picks two, compares them side by side and adds Bluewaters Bay Residence 1204 to her lead.
LEAD TO ACCOUNT
Amina's lead keeps her details, her answers to the qualifying questions, notes and activities in one place. When she is ready to buy, one click converts the lead into an account, ready for a booking.
ACCOUNT TO OPPORTUNITY
The engineer opens Amina's account, starts a new opportunity with Book Opportunity, picks BV-B1-1204 from the units still available and chooses the 40/60 plan. Booking it creates the opportunity with its own reference.
Design language
The portal takes its look from Meraas: a black top bar with the logo, white cards on a light grey page, and one strong blue for every main action. Lines from the logo mark sit quietly in the page headers. Inter keeps prices and unit codes easy to read, and soft tags show what is available, reserved or pending.
I did the product design for the Meraas sales portal: the dashboard, property search and compare, leads, accounts and opportunities, and the booking flow, on desktop and mobile web. Each screen is designed so the sales team can see where every buyer stands.
